The ASPCA® and Bumble Partner for #FindYourFido National Campaign during Adopt a Shelter Dog Month
NEW YORK, Oct. 2, 2018 /PRNewswire/ -- To celebrate Adopt a Shelter Dog Month this October, the ASPCA® (American Society for the Prevention of Cruelty to Animals®) and Bumble have teamed up to showcase adoptable shelter dogs in New York City, Chicago, Los Angeles, Atlanta and Austin as part of the ASPCA's #FindYourFido campaign, an initiative focused on harnessing social media to expand awareness of adoptable shelter dogs and help them find safe and loving homes.
Bumble is kicking off Find Your Fido in 2018 by featuring adoptable dogs in their app from select shelters in five cities across the country. The goal is to digitally introduce shelter dogs to a whole new pool of potential adopters with hopes of making matches. During the first week of October in select cities, users can simply open the Bumble app and begin swiping to see a dog in their city that needs a loving home.
"Every year there are millions of homeless dogs across the country just waiting for the right person to come along and open their hearts and homes to a new pet," said Rebecca Frommer, Director, Strategic Cause Partnerships for the ASPCA. "Technology and social media have fundamentally changed how we connect with people and the same holds true for finding potential pets. The ASPCA is excited to have an innovative and compassionate partner like Bumble opening new doors for homeless dogs to meet potential adopters. We look forward to working together to raise awareness about the importance of adoption this year through Find Your Fido and help hundreds of shelters and rescues throughout the U.S. find more dogs homes."
According to the ASPCA, over three million dogs enter shelters each year, and new research from the organization shows that the growth of social media has had a positive impact on adoptions, with more than 65 percent of animal shelters and rescues saying social media has helped increase adoptions overall.
"Many Bumble users bond over their shared love of dogs, and it's obvious that putting a dog in your Bumble profile is a great conversation starter," said Naseem Scaglione, senior brand manager at Bumble. "We wanted to make it easier for shelter dogs to get adopted while sharing the great work that the ASPCA does in communities across the U.S., and we're excited to help feature adoptable dogs in five cities to our millions of users."
Bumble will also donate one cent to the ASPCA for each match made in the U.S. on October 3 in Bumble Date, Bumble BFF and Bumble Bizz.
The #FindYourFido campaign will run for the entire month of October with the goal of increasing visibility of shelter dogs across the country and helping them get adopted into safe, loving homes. More than 500 shelters and rescues are participating in the campaign. Follow along on social media at #FindYourFido.
About the ASPCA:
Founded in 1866, the ASPCA® (American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.
Since its launch in 2014, Bumble has grown to become one of the most relevant social networks worldwide. Today, Bumble, the "female first" app with over 40 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 160 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over five billion messages sent. Bumble is free and available in the App Store and Google Play.
SOURCE ASPCA; Bumble