Cruelty-Free Make-up is Trending (and it's Trending Globally)

Makeup dates back as far as 10,000 BCE in Egyptian culture. Throughout history, it has been used for multiple reasons whether practical, health-related or for beautification. There are even some historical examples of makeup application that was dangerous for human health. "Women throughout history put their health at risk with many of their homemade cosmetics. In some cultures, for example, women used arsenic, lead, mercury, and even leeches to give themselves the pale appearance deemed beautiful in the old days. Thankfully, we've come a long way from the days of using toxic and deadly mixtures to enhance our looks." (Web MD)

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Year after year, the cosmetics industry continues to grow. And where we used to see make-up trends change over centuries, centuries turned into decades. With the internet taking over in the early 21st century, and more recently the popularity of YouTube makeup tutorials, we are seeing these trends change more frequently than ever. 

And over the course of history, in an effort to protect human health from being negatively impacted from the innovation of the make-up industry, companies turned to the use of animals for cosmetics testing. "Animal testing can be gruesome and cruel. Chemicals are sometimes poured into the eyes of rabbits or applied to their shaved skin, while mice and guinea pigs are used to determine how much of a substance makes them sick — a process that can involve forced feeding, dermal exposure or inhalation." (BoF)

The beauty industry is now faced with a very strong and fast-growing demand for products to be cruelty-free, meaning zero animal testing. This really started to come to life in 2013 when the European Union was the first to create a ban on cosmetics animal testing in 2013. Soon, many countries followed. Now the ones that haven't kept up are under scrutiny to initiate the ban. 


For business, it's a double-edged sword because there is certainly a desire to follow suit, but some companies are strapped by legislation. China, for example, requires animal testing on products before being sold. Some experts are saying the animal industry will see a stall on innovation because innovation will be trickier to bring to market. Also, makeup that does get certified as "cruelty-free" today, doesn't mean it has always been. A lot of these bans in countries allow companies to use ingredients that have been proven as safe for humans, but were originally tested on animals. 

While this doesn't change overnight, it is empowering to hear that most companies are excited to make the change. "The trend is apparent and it’s clear that it will be very hard to run a cosmetics business in the future using animal testing methods, as more and more markets move out of reach. Nobody wants to be known as the last major cosmetics company that still thought it necessary to cause animal suffering. Ultimately, we expect it to become an antiquated notion that no serious company will pursue.” (BoF)


Good news! There are lots of companies that carry their cruelty-free brands in many countries. Even if the country doesn't ban testing, there seem to be options. 

We really like this list compiled by

Another way to look for genuinely certified cruelty-free makeup is to look for the leaping bunny symbol, created by the Leaping Bunny Organization. (See image below) "In response (to confusion about what was considered cruelty-free), eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy."


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We love hearing that there is a trend in such a large industry that is looking to have zero negative impacts on animals. 

Have you made any changes to your lifestyle to accommodate for a cruelty free lifestyle? Comment below to tell us more!